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What is video streaming?

The popularity of streaming video is steadily growing because streaming video is one of the best ways to capture the audience’s attention. Video streaming became especially popular in the midst of the COVID-19 pandemic. So what is video streaming?

Streaming is the continuous transmission of audio or video files from a server to a client. In simpler terms, streaming is what happens when consumers watch TV or listen to podcasts on Internet-connected devices. With streaming, the media file being played on the client device is stored remotely, and is transmitted a few seconds at a time over the Internet.

Live streaming video can be useful in many instances, such as sports games, church services or events. Live streaming of such events allows people to participate no matter where they are.

Below we take a closer look at who else might need the video streaming service, as well as how to organize a video streaming business and do it effectively.

Who needs a video stream and how to organize it effectively?

Live video streaming is a great way to interact with your audience in real time. So who can benefit from a video stream? Let’s look at a few examples.

Retail
A great way to increase sales of a future product is to do an online presentation. This is something that many technology vendors have been doing since the pandemic began. For example, both Apple and Samsung introduced new products that use streaming video services.

Property
Live streaming benefits the real estate industry by allowing brokers to show properties to potential buyers without those clients actually being there. Simply put, it’s as if clients are in the same room as the agent, but they don’t have to go anywhere at all.

Education
Live streaming is extremely useful for teachers who may not be able to interact directly with their students. In addition, teachers can share useful materials and tutorials, receiving valuable feedback from viewers.

Health Care
Video streaming solutions can also be useful for healthcare professionals, who can use them to see patients, train trainees, conduct conferences with colleagues, conduct interviews and give presentations.

Since the beginning of the COVID-19 pandemic, healthcare professionals have relied on streaming as a workaround amid the need for social distancing while continuing to fight the disease. Physicians could schedule virtual visits.

Sports
As gyms around the world have closed due to the pandemic, people are looking for other ways to stay in shape. Technology is giving fitness instructors a great opportunity to train their clients remotely. Using video streaming apps, they can train their clients, suggest workout and nutrition programs, and even run group classes.

Also, don’t forget about streaming sporting events, such as football matches.

Church services
Many churches broadcast online, using streaming services. This is a way to reach out to the congregation as many people as they want, from all over the world.

What are the benefits of live video for business?

Let’s take a look at a few of the business benefits of live video streaming:

Expand your community.By connecting with viewers directly, you can increase brand awareness and expand your community.
Increase engagement:With live broadcasts, you give your target audience the opportunity to interact with you directly, which is much more likely if they know you will respond instantly. Live broadcasts improve not only the quantity of your audience, but also the quality.
Demonstrate authenticity:There’s no better way to show customers who you really are than by chatting with them. With live video, you can’t edit the content later, so you give the impression of being less polished and more authentic.


How do I start video streaming?

There are several options for starting a video streamer. It all depends on who you want to stream for, video marketing company austin as well as how big the event is. Let’s look at a few options:

Option 1.To set up the stream, you need to prepare the following equipment: choose a computer, pick up a camera, you can even use a handy one, such as from a smartphone, a microphone, maybe a chromakey. One of the most popular platforms for streaming video recording today is Open Broadcaster Software (OBS). On the whole, this may be enough. This option of running a video streamer can even be free.

Option 2. To organize a more serious video streaming, then you can not do without a professional camera, maybe even more than one. For example, for such things will do Logitech StreamCam or ASUS Webcam C3. Then you need a professional microphone, for example Razer Seiren X. Don’t forget about a more powerful computer, with multiple monitors. Do not forget about good, high-speed internet, preferably at least 100 megabits. Of software programs and services: Wirecast, vMix, Restream.

Option 3. You will need professional cameras and many cameras, for example: Panasonic Lumix GH5, Panasonic AG-UX180, Canon EOS C70. You will also need to install a control console, a so-called mixing console. As for the sound, you need to connect directly to the audio mixer used at the venue with a jack 3.5 cable or XLR cable and pick up the signal directly. If you are broadcasting through a mirrorless camera, and there is no jack 3.5, you can use a small usb audio mixer, which works through a regular usb connector on your computer. We can recommend the Behringer 302. Internet: preferably Gigabit. Software: Periscope, Ustream, Livestream. This method is most suitable for large companies, universities, churches or large events. Such video streams can gather a large number of visitors, and from all over the world.

Who can help with video streaming?

We, Bondars Production, are a highly qualified team that will help implement your event. Also, we can train your employee, so it’s your person can easily run a video stream, at the touch of a button. We have hundreds of excellent reviews on the work done, as well as a rich portfolio where we show examples of our work. We know how to organize everything and do it in a short time.